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Natalie Ford is a Digital PR Specialist at Search Laboratory since November 2023, previously serving as an Outreach Executive at Glass Digital LTD from July 2021 to September 2023. Ford's career began at John Lewis, where roles included Personal Stylist, Fashion Merchandiser, and Selling Assistant from November 2016 to July 2021, alongside brief stints as an Intern at Cocada Swimwear and a Selling Assistant at John Lewis. The early part of Ford's career also features experience in customer service positions at New Look and Thomson Travel Agents, as well as coaching at York Gymnastics Club. Ford holds a degree in International Business Management from Northumbria University and has pursued additional education in marketing and international business across various institutions.