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Vivi Kofoed has a diverse work experience with multiple roles in various companies. Vivi started their career in 2000 as a Set & Creative Designer at The National Film School of Denmark. In 2004, they worked as a Sales BtC at Fair Forsikring A/S. From 2007 to 2012, they were a Communication & Customer Manager at Gjensidige, where they were responsible for KPI retention, customer satisfaction, building relations, and developing customer communication programs. Vivi then advanced to Senior Marketing & Communication Advisor for Denmark and the Baltics. From 2013 to 2016, they held the position of Head of Brand & Marketing, Nordic at Gjensidige. From 2016 to 2020, they served as Director of Marketing and CRM, Nordic at the same company. In 2020, they became the CMO and Director of Marketing, CRM & Digital Development at Gjensidige. In addition to their roles at Gjensidige, they have also served as a board member for several insurance companies, including GLOBAL DENTAL INSURANCE A/S, NEM Forsikring, Nykredit Forsikring, and Mølholm Sundhedsforsikring. Overall, Vivi Kofoed has significant experience in marketing, communication, customer management, and board membership.

Vivi Kofoed attended Greve Gymnasium from 1993 to 1996, where they studied in the Mathematical line. Vivi then went on to Syddansk Universitet - University of Southern Denmark from 1998 to 2001, focusing on Nordic Communication, Language, and Media. From 2002 to 2004, they pursued their studies at Københavns Universitet - University of Copenhagen, specializing in Rhetoric at The Department of Media, Cognition, and Communication.