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Ligita Mora currently serves as the Chief Marketing Officer at Given since September 2023. Prior to this role, Ligita was the Marketing Director at Mēness aptieka and Recipe Plus from November 2015 to November 2022, overseeing marketing activities for both companies within the AS Repharm group and implementing innovations in response to industry trends. Ligita's extensive experience in the retail sector includes various leadership positions at Rimi Baltic Group from February 1997 to July 2015, where responsibilities ranged from Store Operations Manager to Director of Operations for both the SuperNetto and RIMI Latvia formats. Ligita holds a Bachelor's degree in Sales Operations and Marketing from Biznesa augstskola Turība, completed between 2012 and 2015.