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Valerie Drobac has extensive experience in digital innovation and strategy, currently serving as the Digital Innovation Manager specializing in Fragrances & Beauty at Givaudan since 2012. Valerie has managed a portfolio of innovation projects that leverage new technologies such as AI, VR, and Web 3, spanning the entire value chain from fragrance creation to sales and marketing. Previous roles include leading innovation in product development, where Valerie explored new methods for creating and selling fragrances and flavors, and serving as the Data Insights Manager, where the focus was on transforming business through analytics. Valerie also held positions in market intelligence and corporate strategy at Procter & Gamble and HSBC, contributing to both market analysis and corporate strategic initiatives.