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Silvia Cafagna is a seasoned professional with extensive experience in digital marketing and customer engagement across various industries. Currently, Silvia serves as the Head of Customer Engagement at AstraZeneca, where responsibilities include defining an Omnichannel Strategy, Artificial Intelligence, Data Science, CRM, and lead generation. As a co-founder of GirlsRestart, a prominent association supporting women in the workforce in Italy, Silvia has demonstrated a commitment to social advocacy. Previous roles include Head of Digital Marketing at Allianz Italia, where Silvia led corporate digital transformation efforts, and leadership positions in social media and digital management at Vodafone, including the successful launch of the first European AI chatbot. Silvia holds a Master's degree in Corporate Communication and Marketing and a Bachelor's degree in Anthropology and Eastern cultures from Università degli Studi di Milano and Università degli Studi di Milano-Bicocca, respectively.