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Lisa Pratt is a passionate digital marketing leader with a data-driven and evidence-led approach. Lisa puts end users at the heart of marketing campaigns and utilizes an a/b test and learn approach. Lisa has a collaborative working style, working with agencies, internal stakeholders, and analyzing insights to bring marketing campaigns to life. Lisa advises on the most effective marketing channels to exceed project targets and manages a direct report while mentoring wider teams. Lisa is a voice for their department, facilitating two-way communication at all levels to drive positive change. Lisa has achieved success in driving positive culture change and achieving the lowest ever cost per acquisition in a paid recruitment marketing campaign. Lisa holds a BA Hons in Sociology from Nottingham Trent University.