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Bob Patten is a seasoned Brand & Design guru with extensive experience in shaping and revitalizing brands across various companies. Since August 2020, Bob has been contributing to Aire Serv of Mid-Michigan, focusing on reinvigorating the brand under the direction of owners Dennis and Carol. Bob has also played a pivotal role at Lansing Brewing Company since January 2015, managing all aspects of branding and design that have contributed to its success as Lansing's top brewery. Additionally, Bob has a longstanding association with Gillespie Group and ARMOR Protective Packaging as a Brand & Design guru, and has been leading Patten ID in design and branding since 1995. Prior experience includes a formative role as Designer & Art Director at Herrera Design from 1990 to 1994, alongside an internship in 1989 that significantly influenced Bob's career path. Bob's educational background includes studies at Lansing Community College and Lansing Catholic Central.