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Dr. Lisa Engels currently serves as the Manager of Business Analytics & Insights at Gilead Sciences, a position held since January 2024. Prior experience includes roles as Team Lead Brand and Associate Director at Kantar from April 2021 to December 2023, and a Research Assistant & Doctoral Candidate at Ludwig-Maximilians-Universität München from May 2017 to February 2021. Research interests encompass Customer Inspiration, Consumer-Brand Relationships, and Return on Marketing. Dr. Engels has also held positions at Fineway GmbH as Business Development Manager, Philip Morris International as Brand Executive for Chesterfield and Manager of Sales Strategy, and completed internships at Siemens AG and Allianz. Dr. Engels holds a Doctorate in Economic Sciences and a Master of Business Research from Ludwig-Maximilians-Universität München, along with a Diplom-Kauffrau degree from the Technical University of Munich.