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David Alejandro has worked in various roles in the retail industry. David started their career in 2001 as a Brand Experience Manager at Gap Inc., where they worked until 2008. In 2008, they joined Gap Inc./Old Navy as a Brand Operations Manager until 2010, when they transitioned to become the Lead Member Brand Experience at giggle.

David Alejandro completed a Certificate in Brand Experience Management from the Fashion Institute of Technology, from 2012 to 2014. Prior to that, they obtained a Bachelor of Fine Arts (BFA) in Communication Arts from the New York Institute of Technology, from 2000 to 2005.