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Gerred Blyth has extensive experience in product management and user experience. Gerred is currently serving as the Chief Product Officer at Giftory since March 2023. Prior to this, they held the position of Product Director at Jumia Group from April 2022 to March 2023.

From 2016 to 2021, Gerred worked at ASOS.com in various roles. Gerred started as the Associate Head of User Experience and UI in January 2016 and later became the Head of UX and UI in October 2017. Alongside this role, they also served as the Product Area Head, focusing on the core e-commerce product page and the Face+Body category. Gerred'sresponsibilities included overseeing UX and UI teams, recruiting and managing talent, and supporting various projects.

Before ASOS.com, Gerred pursued their side hustle as a Director at Department of Brilliant, where they created immersive tech-led experiences from January 2010 to December 2020. Prior to that, they worked at Lighthouse Experience Ltd as a Consultant and Director, conducting product strategy, design, and research projects for various clients.

At Amberlight Change, Gerred served as a Consultancy Director from September 2001 to December 2006. Gerred played a key role in growing the consultancy and working with clients such as Sony PlayStation, Microsoft, and Channel 4. Gerred'sresponsibilities included directing strategy, developing methods and deliverables, training and coaching employees, business development, and leading key projects.

Gerred began their career as a Brand Manager at Red Bull UK from June 1999 to August 2000.

Gerred Blyth completed their Bachelor of Arts (BA) degree in Psychology from The University of Manchester, during the period of 1996 to 1999. Afterward, they pursued a Master of Science (MSc) degree in Human-Computer Interaction from UCL, from 2000 to 2001.