Katie Gray is the founder of Giftbox Boutique and a former marketing manager at ECOYA. Katie has over six years of experience crafting and maintaining brands, driving strategy, and executing marketing plans.
Katie's key responsibilities have included brand strategy and consumer marketing, digital marketing, design, and reporting and management. Katie has been responsible for developing and executing annual marketing plans, campaigns, and budgets; overseeing photo shoots; and providing input into the design of products and packaging.
In their previous role at ECOYA, Katie was also responsible for attracting new consumers to the brand and strengthening existing loyalty while driving profitable growth. Katie has a deep understanding of consumer trends, competitors, and markets, and is able to translate this knowledge into actionable strategies that drive results.
Katie Gray graduated from the University of Otago with a Bachelor of Commerce (Hons) in Marketing.
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