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Smt. G. Shobha Reddy joined as a Direct Recruit Officer of The New India Assurance Company Limited after completing Post Graduation with ICAR Fellowship for Foods and Nutrition from Andhra Pradesh Agriculture University and having been awarded the H.E.H Nizams Prize for the highest aggregate overall G.P.A. She has worked in pan India in various capacities in the insurance industry from 1985 in The New India Assurance Company Limited before moving to National Insurance Company Limited in the year 2018. She has been involved with some challenging and path-breaking successful initiatives in her assignments which brought about a paradigm shift in working in the area of her assigned functions. The Centralised claims hubs and the Alternate Business Channel Departments e-initiatives and e-commerce activities stand testimony to her efforts in New India Assurance. In National Insurance, her sustained efforts contributed towards significant improvement in the margins in the portfolios assigned to her. She has exposure in handling retail, large, and corporate customers requirements emanating from various channels of distribution.