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Erwin Keen serves as the Country Manager Benelux at ghd France Benelux since August 2020, leading operations in Belgium, the Netherlands, and Luxembourg while focusing on strategic business growth and brand visibility in the beauty sector. Prior experience includes roles as Senior Commercial Manager at Superstore for Hair and various leadership positions at Coty and Procter & Gamble, where responsibilities encompassed driving business initiatives within the wholesale and e-commerce channels and establishing value-adding partnerships in the haircare industry. Erwin's career began in the fitness industry, with positions at Fitness First and Achmea Health Centers. Educational credentials include a recent program at Nyenrode Business University and degrees in Marketing and Sport and Fitness Administration from HAN University of Applied Sciences and CIOS Arnhem, respectively.