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Anneka Moncrieff has extensive experience in sales and management roles, currently serving as an Area Sales Manager at ghd since November 2006, where responsibilities include strategizing to meet business needs, leading and coaching a sales team, monitoring performance, and establishing customer relationships. Previously, Anneka held the positions of Business Support Account Manager and Account Manager at ghd, focusing on sales targets and account management. Prior to joining ghd, Anneka worked as a Make-up Artist and Senior Beauty Therapist at Me Time @Sesh hairdressing, developing brand marketing and overseeing beauty treatments, and as a Sales Consultant at Yves Saint Laurent, involving customer engagement and sales support.