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Jorge Rivera currently serves as the Commercial Revenue Director at GFR Media since April 2024. Prior to this role, Jorge held the position of Ad Ops & Yield Director at Digo Hispanic Media from August 2018 to April 2024. Jorge's experience in GFR Media spans from December 2012 to December 2019, where responsibilities included Head of Programmatic and Digital Ad Ops Manager. Earlier professional experience includes serving as Interaction Manager and Media Buyer at MEC Interaction from April 2006 to December 2012. Jorge Rivera holds a BA in Advertising from UPR Carolina, earned between 1996 and 2000, and attended Academia Barbara Ann Roessler from 1994 to 1996.