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Jessica Wojtunik is a Senior Director in Marketing & Data Sciences at GfK, where responsibilities include running statistical modeling and providing consultation on strategic projects, mentoring junior staff, and developing training materials. Jessica has been with GfK since September 2004, progressing through various roles such as Director and Research Analyst. Prior experience includes positions at AutoZone, where Jessica supported multiple departments with customized reporting and sales targets. Jessica holds an MBA in Marketing Research and a Bachelor of Science in Marketing from the University of Massachusetts Dartmouth.