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Fabricio Lima de Medeiros is a seasoned professional with extensive experience in market intelligence and research. Currently serving as Global Market Intelligence Director for North America at GfK since August 2015, Fabricio oversees market insights delivery, team management, and ensures data quality across multiple regions. Prior roles include Senior Regional Manager for Optics in the Asia Pacific, where responsibilities included managing regional accounts and supporting advanced analysis for clients in the Pharma and Eyecare sectors, and Market Insights Manager for IT consumer goods. Previously, Fabricio held positions at Abril Media Group, Unilever Brazil, and Tokio Marine Insurance, focusing on market research, consumer insights, and trade marketing. Fabricio holds a Post-degree Diploma in Marketing Research and Communication from USP and a Bachelor's degree in Advertising from Faculdade Cásper Líbero.