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Dr. Rebecca Swift is a seasoned professional in the creative industry, currently serving as the Senior Vice President of Creative at Getty Images. Previous roles include Vice President and Global Head of Creative Insights, as well as Senior Director of Creative Insights within the same organization. Dr. Swift has also held the position of Director of Creative Planning at iStockphoto and worked as a freelance Photography Consultant. In addition to industry experience, Dr. Swift contributed to academia as a Lecturer at the University of Central Lancashire and served as a Research Consultant for Save the Children, focusing on photography and ethics. Dr. Swift completed a PhD in Commercial Photography Trends at DeMontfort University from 2011 to 2018.