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Tom Mitchell is an experienced professional in digital marketing and operations, currently serving as the Senior Lifecycle Operations Manager at Sona since August 2022, where responsibilities include managing HubSpot CRM and developing growth strategies. Previously, Tom held multiple senior roles at Goodlord from October 2017 to August 2022, focusing on digital growth, lead generation, and enhancing customer experience. Prior experience includes managing digital marketing at A2Dominion Group and Jisc, where Tom directed social media and direct marketing efforts. Early career roles encompassed positions at the University of Westminster, University of Bath, University of Gloucestershire, and Cheltenham Borough Council, with a strong foundation in multimedia and digital communications. Tom holds a BA in Multimedia and Film Studies from the University of Gloucestershire.