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Lisa Zwikl has over a decade of experience in marketing, communications, and account management. In 2005, they began their career as an Environmental Science Class Coordinator at Pennsylvania State University, where they wrote, organized, and led lab activities. Lisa then moved on to a role as a Marketing Assistant at the State Theatre in 2007. In 2008, they took on the role of Account Executive at O'Keeffe & Company, a full-service marketing communications firm. In 2010, they joined Booz Allen Hamilton as an Associate, providing Strategic Communications support to clients in defense and health and advising on social media initiatives. In 2013, they joined Knowesis Inc. as an Associate, serving as the lead Strategic Communicator for DOD's Office of Diversity Management and Equal Opportunity. Finally, in 2014, they became Chief Strategy Officer, VP of Account Services, and Director of Accounts at SmartAcre, where they managed a growing marketing team for B2B and B2C accounts.

Lisa Zwikl holds a BA in Public Relations, Sociology, and International Studies from Penn State University and has studied International Communications, Sociology, and Theatre at the University of Westminster. Lisa has also obtained certifications from HubSpot, Drift, and Google, including Solutions Partner Certification (2022), Drift Conversational Sales (2022), Google AdWords Search Certification (2017), and Inbound Certification (2014).