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Sam grew up in the Poconos, using her computer and the internet as her pastime. The days of MySpace, AIM, and PhotoFiltre editing was the foundation of her pursuit today. This turned a young homebody into a techie with a dream to wield her creativity for marketing.

Her next step was to hit the big apple, where she attended the New York Institute of Technology to study advertising. In 2018, NYIT granted her an award for excelling in advertising design. She worked as a social media marketing manager, marketing strategist, and even a product lister during her time in New York.