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Subhanu Roy is a seasoned digital marketing professional with extensive experience in performance marketing, Google Ads, and overall digital strategy. Currently serving as a Performance Marketing Manager at GetMyUni since February 2022, Subhanu is responsible for creating and executing robust marketing strategies, managing budgets, and optimizing campaigns across various digital channels to enhance ROI and customer acquisition costs. Previous roles include Google Ads Media Buyer at Vysta Paid Media Group, where performance metrics were diligently maintained, and Google Ads Specialist at Globital, where conversion rate optimization strategies were implemented. Subhanu has also held a managerial position at Abybaby Events Private Limited, overseeing digital marketing initiatives for notable brands, and has a foundational background in digital marketing as a Paid Marketing Expert at Hairpro and a Digital Marketing Executive at Chakraborty Pharmaceuticals. Subhanu holds a Bachelor of Science in Computer Science from the University of Calcutta.