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Adam Schulhof has been working in the field of orthodontics since 2003. Adam started as the Owner of KinderSmiles in 2003, and in 2006 they began lecturing internationally on orthodontics, innovation, and digital disruption. In 2007, they became a Key Opinion Leader at 3M Oral Care, and in 2012 they became the Owner Operator of The Schulhof Center, a highly niche orthodontic practice focusing on bespoke lingual orthodontics and smile correction and enhancement using custom braces placed behind teeth. In 2019, Adam founded Grin and has been serving as the CEO and Founder since then.

Adam Schulhof attended the University of Medicine and Dentistry of New Jersey from 1997 to 2001, where they earned a DMD degree. Adam then attended Columbia University College of Dental Medicine from 2001 to 2003, where they earned a DMD in Orthodontics.