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Brad Redding is an experienced entrepreneur and leader in the eCommerce and SaaS industries. As the founder of Elevar, which was acquired by Buxton in January 2024, Redding has developed server-side tracking solutions for direct-to-consumer brands on Shopify, achieving near 100% conversion accuracy. Redding also hosts the Conversion Tracking Playbook podcast, guiding listeners in analytics and data collection for eCommerce growth. Previously, Redding served as a coach at SaaS Academy, VP of Operations at SOUTH, and held various managerial roles at Blue Acorn, where the focus included client success and agile project management. Redding's early career included founding MYiLIVE and managing digital ventures at The Washington Post. A graduate of the University of Maryland with a BS in Kinesiology, Redding has cultivated extensive expertise in business development, operations, and eCommerce strategy.