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Ali El-Ali is the CEO and co-founder of CURE. Ali has also served as the CEO and founder of AE Invest and as a business process management consultant for the Lebanese Ministry of Public Works and Transport. In these roles, they have been responsible for connecting governmental projects between Cuban and Lebanese government and European investors, as well as for defining, implementing, and managing business processes for health care and transport in Lebanese republic.

Ali El-Ali has a Master of Science in Business Administration with a focus on Behavioral Psychology from BSP Business & Law School. Ali also has a Bachelor of Science in Business Psychology from the same school. In addition, they have certification from Siemens in Business Process Modeling and Project Execution (MTA) from New York, USA. Finally, they have certification from Ogilvy in Project Structuring and Implementation (New York, USA).

Manuel Aberle - COO & Co-Founder, Cristiano Coscelli Moreno - Head of Customer Service, and Yannis Doukas - Head of Expansion report to Ali El-Ali.