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Liza Allen is a skilled business development and marketing professional with extensive experience in the blockchain and cryptocurrency sectors. Currently serving as Business Development Manager at GetBlock since April 2022, Liza has held various roles involving marketing and product discovery. Previously, Liza worked at Swapzone, where responsibilities included lead generation, sales messaging, API integration assistance, and managing social media strategies. Liza also served as Marketing and Public Relations Manager at CoinSocialStory, successfully growing social media followings and collaborating with influencers. Liza's early experience includes a role as CEO Assistant/Marketing Manager at the Spanish Language Institute, supporting customer service operations and strategic planning. Liza holds a Bachelor of Business Administration in International Business with a focus on International Marketing from LAB University of Applied Sciences.