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Kim brings nearly two decades of expertise in developing and implementing strategic marketing campaigns that support revenue growth. Her background includes heading operations at the agency level as well as directing hyper-focused expansion across an array of marketing channels. Kim’s analytical prowess drives their strategic planning by analyzing trend data and customer engagement.

As head of demand generation, Kim leads BRIGHT’s digital engagement from education to purchase. Her passion for delivering information through contextual search and applicable content has helped BRIGHT advance its ongoing mission of hope and help.

The mother of three grown children, Kim also cares for her aging parents, like so many in the “sandwiched” generation.