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Michaela Franzen has extensive experience in marketing and category management, currently serving as Leiterin Shopper Marketing & Market Intelligence at Gerolsteiner Brunnen since January 2013. Michaela's expertise includes shopper marketing, category management development, business analytics, and market research focused on shopper and category trends. Previous positions held at Gerolsteiner Brunnen include Leiterin Shopper Marketing & Category Management, Senior Brand Manager, Brand Manager, and Junior Brand Manager. Prior to this, Michaela gained valuable experience through internships in trade marketing at Beiersdorf and category management at Nestlé, as well as roles at Villeroy & Boch and Convotherm Elektrogeräte GmbH. Michaela holds a Bachelor's degree in Wirtschaftswissenschaften from Universität Trier and completed vocational training in industrial management at Berufsschule Merzig.