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Lauren Easby Haener is an accomplished eCommerce and Digital Marketing Manager at GERBER, with a proven track record of driving significant revenue growth, including a 130% increase in eCommerce revenue in the first year of implementing a new direct-to-consumer strategy. Responsibilities include managing an eCommerce team and collaborating with external agencies to optimize performance across various digital marketing channels. Previous experience includes a Digital Marketing Coordinator role at Icebreaker, where Lauren coordinated multi-language strategies and holiday marketing efforts, as well as roles at Storycode, The Glenn Group, Allen Hall Advertising, and others, showcasing a solid foundation in client relations, project management, and digital publishing. Lauren holds a BA in Journalism with a focus on Advertising from the University of Oregon.