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Fanny Guest is an accomplished brand and merchandising professional with extensive experience in the fashion industry. Currently serving as Brand Director at Pablo since June 2021, Fanny Guest focuses on defining and implementing the brand's global strategic plan and collaborates closely with various internal teams. As the Global Merchandising Director for both Gerard Darel and Pablo since January 2017, Fanny Guest has successfully developed and executed repositioning strategies, managed design teams, and overseen product assortments across international markets. Prior experience includes leadership roles at SMCP, where Fanny Guest optimized North America's performance for multiple brands, and at Sandro, where responsibilities included head of buying and merchandising for North America. Fanny Guest's educational background includes advanced degrees in marketing and international management from prestigious institutions such as Université Paris Dauphine and American University.