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Beatriz Cristina Figueiro is a seasoned marketing professional with extensive experience in product marketing and strategic management. Currently serving as a Senior Product Marketing Analyst at Cortex since January 2023, Beatriz focuses on go-to-market strategies for geomarketing and B2B offers, fostering collaboration across product, marketing, customer service, and sales teams. Prior to this role, Beatriz worked at Serasa Experian as a Product Marketing Analyst, where responsibilities included portfolio management and campaign execution. Beatriz also served as a Global Marketing Analyst at BRITech S.A. and held leadership positions at Sinqia, overseeing digital marketing and brand experience. The professional journey began as a Junior Marketing Analyst at China Construction Bank and included teaching English at Wizard by Pearson. Beatriz holds an MBA in Information Technology Management and a degree in Advertising and Propaganda from Universidade Anhembi Morumbi.