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Joe Rosenthal has held various executive roles in the security industry since 1976. Joe began as Vice President of Sonitrol of Boston in 1976, then moved to Sonitrol of the Palm Beaches in 1984, where they served as President and CEO. In 1999, they became President and CEO of AlarmClub, and has held the same position at GeoArm Security since 2006.

Joe Rosenthal graduated from Harvard University with a Bachelor of Liberal Arts degree.