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Gabriele Bernasconi's work experience begins in 2008 where they worked as a Marketing Intern at Kawasaki Motors Europe N.V. Gabriele then moved on to become an Account Executive at Young & Rubicam, where they coordinated international communication for Alfa Romeo.

In 2009, Bernasconi joined Nike as a Junior Brand Manager for Football, managing various marketing functions related to the Nike Football World Cup 2010 campaign and launching related products. Gabriele also played a role in establishing Nike Italy's social media presence.

From 2010 to 2011, Bernasconi worked as a Senior Account Manager at The Bank, where they planned and executed international advertising campaigns for clients such as Fiat, Lancia, Peroni Nastro Azzurro, and San Daniele & Grana Padano.

Returning to Nike in 2011, Bernasconi became a Retail Brand Marketing Manager for Football. In this role, they led and executed marketing campaigns for Nike's strategic accounts and selected doors in key cities. Gabriele also focused on enhancing the consumer experience and driving membership to Nike.

In 2016, Bernasconi joined Gulf Marketing Group as the Head of Retail Brand Marketing for Sun and Sand Sports. Gabriele oversaw the brand marketing calendars for major retail brands and played a key role in curating the consumer journey at both physical and digital retail environments.

In 2017, Bernasconi transitioned to become a Growth Marketing and Blockchain Consultant, working with various ICO projects and driving fund-raising of more than $30 million. Gabriele managed and advised these projects in small, remote, and matrix organizations.

Most recently, in 2018, Bernasconi co-founded Genuino Blockchain Technologies, where they continue to contribute their expertise in the field.

Gabriele Bernasconi completed their high school education from Fairfield High School between 1999 and 2000, earning a High School Diploma with a focus on High School/Secondary Diplomas and Certificates. Prior to that, from 1996 to 2001, they attended Collegio S. Antonio and obtained a Maturita' scientifica degree. Later, from 2005 to 2008, Gabriele studied marketing at the Istituto Europeo di Design.