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Yves Gugger currently serves as the Head of Service Innovation, Head of Product Design, and Lead Product Designer at GenTwo since February 2023. Prior to this role, Yves Gugger had an extensive tenure at Adnovum from August 2016 to January 2023, where responsibilities included Apprentice Trainer for Interactive Media Design EFZ and Senior User Experience Designer. Additional experience includes a position as a Research Assistant at ZHdK Zürcher Hochschule der Künste from August 2015 to June 2016, and UX Engineer at Zühlke Group from August 2013 to December 2015. Early career roles encompassed Konstrukteur EFZ at King Dynamics AG and AWM Mold Tech Ltd. Yves Gugger holds a Master’s degree in Interaction Design and a Bachelor’s degree in Interaction Design from ZHdK Zürcher Hochschule der Künste, as well as a Konstrukteur EFZ in Maschinenbau from Berufsschule Lenzburg.