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Jeff LaFrance, MBA, has over 17 years of experience in the casino and hospitality industry. Jeff is currently serving as the Vice President of Advertising at Resorts World Genting since March 2022. Prior to this, they worked as the Director of Marketing at Gun Lake Casino from November 2018 to November 2021. Jeff has also held leadership positions at JACK Entertainment, Greektown Casino-Hotel, FireKeepers Casino Hotel, and Soaring Eagle Casino & Resort. Throughout their career, their roles have focused on marketing, public relations, advertising, and event management.

Jeff LaFrance, MBA received their Bachelor of Science degree in Computer Science from the University of Michigan in 2002. Jeff is currently pursuing a Master of Business Administration (MBA) degree in Business Administration and Management, General from LSU Shreveport, expected to be completed in 2023.