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Tyler Ridings is a skilled Salesforce Administrator at Trailhead by Salesforce, certified since April 2024, with a strong focus on enhancing user authentication settings and continuous professional development. With significant experience as an E-Commerce and Digital Marketing Specialist at both Gensco Inc and its sister company Slakey Brothers, Tyler has led web usage strategies that increased user adoption by over 60% and 30%, respectively. Proficient in creating Tableau reports to analyze product performance and marketing effectiveness, Tyler has also held various roles including Marketing Intern, Resident Assistant, and Franchise Owner. Holding a Bachelor’s Degree in Business Management, Marketing, and Entrepreneurship from George Fox University, Tyler brings a diverse background in marketing, operations, and technology support to various projects and teams.