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Bridget is GenNext’s Director of Marketing where she is responsible for establishing the company brand, designing and implementing the marketing strategy, and generating market awareness. Before GenNext, Bridget held senior-level marketing positions with Synthego and 10X Genomics where she launched gene editing and single-cell analysis technologies respectively. Prior to that, Bridget was the Principal of Marketing on Demand for Life Sciences (MOD.LS) — an agency focused on launching innovative products and establishing world-class brands for emerging companies. A partial list of clients included Thermo Fisher, BD Biosciences, Parabase Genomics, QuantaLife, Scipio biosciences, CellPly, and others. Prior to MOD.LS, Bridget held senior marketing, communications, field marketing, and international communications positions with Eksigent Technologies, Agilent Technologies, Ciphergen Biosystems, and Applied Biosystems.