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Shitika Anand has an extensive work experience in various roles related to marketing, social media, and content production. Most recently, they worked as the Marketing Lead at Genflow, where they managed global marketing campaigns across various social media channels and platforms. Shitika was responsible for devising and executing strategies, managing content assets and teams, and producing YouTube and podcast content. Prior to that, they served as the Head of Social Media at Unsettled, where they created commercial content, grew the brand's Instagram audience, and developed the creative brand strategy. Shitika also worked as a Social Media Editor and Digital Director at Time Out Group plc and as an Assistant Editor and Social Media Manager at GRAZIA Middle East. Additionally, they gained experience as a Digital Content and Campaign Freelancer at Women's Wear Daily, a Content Editor at 12WBT, a Freelance Content Editor at YOOX NET-A-PORTER GROUP, a Travel Journalist at Forbes Travel Guide, and a Junior Beauty Content Editor at Women's Health, Pacific Magazines. Shitika began their career as a Travel Journalist at CNN.

Shitika Anand has a diverse education history. Shitika holds a Master of Arts (MA) degree in Journalism from the London College of Fashion, University of the Arts London. Shitika also pursued a Bachelor's degree in Journalism from QUT (Queensland University of Technology). Shitika further enhanced their knowledge and skills through various certifications. Shitika completed a Social Media Marketing Specialization from Northwestern University, where they gained expertise in social media marketing. Additionally, they obtained a certification in Viral Marketing, Branding, and Contagious Content from Wharton Online, focusing on innovative marketing strategies. Shitika also expanded their understanding of social psychology by completing the Science of Well-being and Happiness program from Yale University. To stay up-to-date with industry trends, they acquired several certifications from LinkedIn, including Advertising on LinkedIn, Advertising on Facebook, and SEO Foundations. Shitika also completed the Content, Advertising & Social IMC (SMM Specialization) and The Business Of Social (SMM Specialization) certifications from Northwestern University. Shitika's dedication to learning is evident by their continuous pursuit of knowledge in the field of marketing and journalism.