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Ginger Conlon serves as the Thought Leadership Director and Customer Experience Advocate at Genesys, where contributions focus on customer experience through research-driven content and hosting digital shows. As the Founder and Head Coach of Fit Life Over 50, Ginger empowers women over 50 to achieve fitness and health goals. Previous roles include Editorial Advisor and Chief Editor at MKTGinsight, President of the Direct Marketing Club of New York, and Editor In Chief at MediaVillage.com, where significant performance improvements were achieved. With a solid background in editorial leadership at publications such as Direct Marketing News and 1to1 Media, along with advanced coaching certifications, Ginger blends marketing expertise with a commitment to customer-centric strategies and personal empowerment. Education includes a BA in Advertising from Penn State University and certifications from Transformation Academy.