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Mikael Bertus is a seasoned marketing professional with a diverse background in creative roles, primarily focused on copywriting and concept design. Currently serving as Lead Creative and Senior Copywriter at Genero – The Growth Marketing Co. since April 2019, Mikael has previously held positions including Creative Digital Planner at dynamo&son and Web Designer/Copywriter at Orange Advertising Oy. Early career roles included Copywriter at Folk Finland Oy, Marketing Assistant at Arrow ECS Finland Oy, and Junior Analyst at mikael.bertus@helsinki.fi. Mikael's educational qualifications comprise a Master of Arts in Germanic Languages, Literatures, and Linguistics and a Bachelor’s degree from the University of Helsinki, along with an MBA in Marketing and Communications Management and a Bachelor of Business Administration from Haaga-Helia University of Applied Sciences.