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Federica Alletto is a marketing strategist who has worked for Generali, Genertellife S.p.A., and Genertel.

Federica began their career in 1985 as an impiegata, or clerk, at Banca Commerciale Italiana. In 1994, they were promoted to head of customer operations at Genertel.

In 2006, Alletto was again promoted, this time to head of marketing and distribution. Federica held this position until 2019, when they left Genertellife S.p.A. to join Generali as a strategic marketing manager.

At Generali, Alletto is responsible for developing and executing marketing plans that support the company's overall business strategy. Federica has successfully helped to grow the brand by increasing awareness and demand for its products and services.

Federica Alletto has a degree in Political Science from Università degli Studi di Trieste.

Federica Alletto reports to Marco Sesana, CEO Generali Italia. Some of their coworkers include Giovanni Luca Perin - Chief HR & Organization Officer, Francesco Bardelli - Chief Business Transformation Officer, and Marco Chiesa - Internal Audit.