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Mariella Niederkofler is the Chief Distribution and Marketing Officer - International and Group Head of Customer Experience at Generali, where responsibilities include driving a comprehensive customer experience transformation and developing value propositions across business units. Since June 2015, Mariella has also served as a Customer Experience Manager, focusing on building a customer-centric culture within the organization. Additionally, Mariella holds a position on the Board of Directors for Generali Engagement Solutions GmbH and previously worked as an Operational Excellence Manager at Shell Italia Spa. With a Master’s Degree in Science of Communication from Università degli Studi dell'Insubria, Mariella has further enhanced professional expertise through numerous leadership and AI transformation courses at INSEAD.