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Francesca Pietrarossi, MSc is currently the Global B2B Marketing Manager at Generali Employee Benefits - GEB, where Francesca leads creative brand and marketing strategies. With a background in digital marketing, PR, and journalism, Francesca has experience working in various roles such as Global Senior Marketing Executive at Generali Global Health, Performance Account Executive at Wavemaker, and Digital Marketing Executive at Itineris. Francesca holds a Master of Science in Marketing and has a strong passion for integrated marketing campaigns and customer engagement. Francesca has a diverse skill set that spans across creative branding, digital strategy, content creation, and social media management.