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Maria Lucia Amaya is an accomplished professional with extensive experience in digital products, decision management, and strategic planning in the financial sector. Currently serving as Digital Products Director at GM Financial since December 2018, Maria Lucia oversees product management for Open Finance, digital payments, and customer identification across multiple countries in Latin America. Previously, Maria Lucia held significant positions at Scotiabank Colpatria and Citi, contributing to improvements in customer retention, decision-making processes, and digital banking strategies. Maria Lucia's educational background includes an MBA from IE Business School and a degree in Business Administration with a focus on Finance from Universidad de Los Andes, complemented by digital marketing strategies training at Northwestern University's Kellogg School of Management.