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Barbara Ferreira is a highly experienced professional in the field of customer insights and development, currently serving as Senior Manager, Customer Insights Canada at General Mills since December 2018. Barbara has held various leadership positions in customer insights and channel planning at Mondelēz International from October 2000 to December 2018, including Senior Channel Planning Manager and Account Planning Manager. Academic qualifications include a degree from Ryerson University and participation in an executive program in Business Analytics at the University of Toronto's Rotman School of Management.