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Ahmed Arafah has extensive experience in marketing and brand management, currently serving as Vice President of Marketing Communication at the General Entertainment Authority since May 2018, after holding the position of Senior Marketing Director. Prior to this role, Ahmed worked at The Coca-Cola Company from October 2013 to April 2018 as Marketing Manager, leading initiatives for next-generation beverages and innovation in the Middle East. Earlier career experiences include serving as Brand Manager at Unilever, managing marketing strategies for various product lines, and developing market share and product awareness for food ranges. Ahmed started with Afia International, where roles included Assistant Brand Manager and Research Manager, and holds a Bachelor's degree in Computer Engineering from Jamiat Al-Malik Abdulaziz.