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Luis Fernando Serna is an experienced professional in the insurance and finance sectors, currently serving as Subdirector Técnico Siniestros at General de Seguros since February 2022. Prior roles include Maker de Operación de Crédito at Citi, Gerente de Operaciones Siniestros Ajustes at HDI Seguros México, Jefe de Operaciones at iShop Mixup, and various positions at GNP Seguros, culminating in Gerente de Operaciones Siniestros and Supervisor Siniestros Autos. Luis Fernando holds a Licenciatura in Negocios Internacionales/Comercio Internacional from Universidad del Valle de México and a Licenciatura in Ingeniería Mecatrónica from Universidad La Salle de Pachuca, A.C.