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Jorge Mercado is an accomplished financial executive with extensive experience in leadership roles including Group CFO at Alpura and Chairman of the Board of Directors at General de Seguros. Mercado has served in key positions at various organizations, including 3H capital, Reaseguradora Patria, and Grupo Industrial Saltillo, where responsibilities encompassed strategic planning, mergers and acquisitions, and financial operations management. An adept board member, Mercado has contributed to multiple firms such as InfunEderlan, EVERCAST, and CENCOR, demonstrating expertise in guiding corporate financial strategies. Education includes a degree in Economics from Instituto Tecnológico Autónomo de México and an MBA from the University of California, Berkeley, complemented by advanced studies at Harvard Business School and other prestigious institutions.