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Becky Pierson Davidson is the Founder and Principal Product Strategist at bpd strategy, a strategy studio focused on membership audits, customer research, and workshops for education companies, personal brands, and online business owners. Becky has extensive experience in product strategy and design, serving as Lead Instructor at General Assembly and holding leadership roles at bossbabe, Kin + Carta, and Spire Digital, where contributions included significant reductions in product refund rates and improvements in subscriber retention. With a background in architecture from Pratt Institute and additional UX design training from General Assembly, Becky combines a creative mindset with strong business acumen to drive engagement and innovation across various projects and industries.