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Vas Ratnathicam is a seasoned marketing professional with extensive experience in the pharmaceutical and healthcare sectors, currently serving as Senior Marketing Director for Respiratory at Genentech since May 2014. In this role, Vas leads strategic and execution efforts for direct-to-consumer (DTC) and healthcare professional (HCP) promotions for brands such as Tamiflu, managing cross-functional teams to create comprehensive marketing strategies. Previous positions at Johnson & Johnson, Allergan, Amgen, and Connetics Corporation showcase a successful track record in brand marketing, product management, and digital marketing initiatives, alongside a solid educational background with an MBA in Marketing from the University of Southern California and a Bachelor's degree in Biology from Boston University.